If you ever have sung a jingle after you watched an ad spot or remembered project features from a news advert, then you have been affected by the magic of copywriting.” Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. [The Definitive Guide to Copywriting – Quick Sprout].
If the one thing the fictional character of Peggy Olson from the acclaimed series Mad Men has taught us, is words matter! If a campaign has terrific images and lousy copy, well you’re guaranteed to have a miserable ROI as well. Take a stand, value good copy and sit back and watch your next marketing campaign slay the marketplace.